Data Strategy
A powerhouse of creativity, strategy, and collaboration.
Data Innovation & Strategy
Our Data Strategy Team works hand-in-hand with creatives, account management, and production teams to develop highly individualized opportunities based on campaign objectives.
Building
The Audience Building team works on and specializes in creating tailor-made targeted audiences by leveraging direct response data and various first-second-and-third-party data elements, such as donation history, consumer behavior, demographics, and social affinity. The resulting campaigns have resulted in millions of dollars raised for our clients and their non-profit organizations, political action committees, and political campaigns.
Development
Dedicated to the development and maintenance of cutting-edge data products and services. This multifaceted team not only builds new models, including advanced modeling, but also pioneers the creation of new master lists, cooperatives, and an array of innovative products and services. Their purview extends beyond product development to encompass the stewardship of database integrity, systems, and tools.
The Audience Building team goes beyond conventional roles, providing a holistic set of data strategy options that align with the unique needs of individual campaigns. Their collaboration with account managers ensures seamless integration of data-driven insights into campaign planning and execution. They bring a wealth of expertise to our clients, contributing to the development of campaigns that resonate deeply with targeted audiences.
It does not matter how much data you have, it’s whether you use it successfully that counts.
The Data Product team provides the engine driving the evolution of OnPoint's data products and services. With a keen focus on innovation, the team is dedicated to crafting not only new models but also spearheading the development of master lists, cooperatives, and other offerings that push the boundaries of what data strategy can achieve.
The Three Legged Stool
Campaign Strategy.
Creative Strategy.
Data Strategy.
At OnPoint, we provide the data strategy as part of a three-legged stool approach to program planning. Our Audience Builders collaborate with the other two legs of the program management team, namely Creative Strategy and Account Management, to deliver data-driven and data-led solutions for fundraising, marketing, and business challenges. They leverage the insights from data analysis to design and execute marketing lists that give our clients a competitive edge in their campaigns.