Navigating Success with OnPoint Precision.
OnPoint Data Strategy's vertically integrated data solutions — spanning database management, data brokerage, data modeling, and data processing — are meticulously designed to serve the unique needs of our clients.
Why OnPoint Data Strategy
Our services
OnPoint+ Database
OnPoint’s consumer database provides our customers access to over 120 million U.S. Households and was built with one goal: to improve our clients' acquisition, retention, and overall marketing intelligence using modeling, analytics, and technology.
Brokerage Services
OnPoint Data Strategy partners with candidates, non-profits, Political Action Committees, and organizations nationwide to build targeted acquisition strategies for each client’s specific needs and mission.
Data List Management
OnPoint Data Strategy helps manage and monetize our clients' data assets by partnering with over 1,000 trusted data buying non-profits, political advocacy organizations, candidates, publishers, and businesses.
Audience Building
Leveraging millions of datapoints from our clients’ transactional data, OnPoint Data Strategy can create industry-leading campaigns that resonate with tailor-made audiences and drive better business outcomes.
Data Modeling
Employing predictive modeling and analytics is proven to improve response rates. OnPoint Data Strategy takes statistical data analysis and targeted marketing to the next level by providing access to both our own proprietary models and those of third-party partners.
Data Processing
Accelerate your data processing from data conversion and cleaning to presort. OnPoint Data Strategy is dedicated to handling any size job by managing the entire process from start to finish.
About OnPoint Data Strategy
We provide the data products & Services behind your ROI.
At OnPoint Data Strategy, our unwavering mission is to stand as the foremost ally for conservative non-profits, causes, and political movements by catalyzing cultural and political change through unparalleled data strategy solutions. We take pride in delivering precision and accuracy in every aspect, from managing vendor relationships to developing audiences and making data more effective.
Our commitment to excellence positions us as leaders in the industry, ensuring that our clients receive the most effective and efficient data strategy solutions. We unite our diverse teams to foster collaboration and purpose, ensuring a collective pursuit of excellence in every endeavor. Together, we advance conservative causes, making a lasting impact with a suite of products and services tailored to meet and exceed the evolving needs of our clients.
Testimonials that inspire confidence.
I enjoy working with OnPoint Data Strategy. Their keen analytical skills and thorough understanding of the market allow them to make informed and strategic data decisions consistently. They are able to identify relevant insights that drive significant ROI. Their expertise in recommending and delivering data on time is truly top notch!
Preferred Communications
The team at OnPoint Data Strategy are top rate professionals. They always go beyond what is required to ensure the customer has everything they need. Many times I have found myself in need of additional data at the last minute – and OnPoint is the first company I think about to get that quality data fast!
American Mailing Lists Corporation
Working with the OnPoint team is always a great experience! They are very responsive and knowledgeable about their lists and the industry. They are a wonderful team to work with!
Red Beacon Strategies, LLC
Vertically Integrated Data Products & Services
It does not matter how much data you have, it’s whether you use it successfully that counts.
Bernard Marr
(Author of ‘AI in Practice’)
Our data offerings at OnPoint are intricately tied to our strong partnerships with our clients who generously share their transactional data with us. This invaluable access allows us to delve into understanding the identities and preferences of their supporters, deciphering the values they uphold, the causes they champion, their behavioral patterns, and the timing of their actions. Leveraging this transactional data, we employ modeling & targeting techniques to identify optimal messaging strategies, ensuring that our clients effectively resonate with their supporters. Furthermore, our commitment extends to aiding clients in identifying and negotiating data list rentals, making data actionable through data processing, and facilitating our clients’ efforts in expanding and refining prospecting initiatives.
Data Acquisition via the OnPoint Management & Brokerage team.
Management & Brokerage is not just a bridge between clients and vendors; they are architects of enduring connections, champions of client success, and drivers of business growth.
Data Science and Strategy through the OnPoint Audience Building Team.
The OnPoint Data Strategy team is not just a repository of data innovation; it's a powerhouse of creativity, strategy, and collaboration.
Automated processes & human intelligence in the OnPoint Service Bureau.
The OnPoint data processing team stands at the forefront of efficient and precise order fulfillment within the OnPoint ecosystem.
Our fundamental purpose is to empower clients to make data-informed decisions across fundraising, marketing, communications, and organizational strategies.
Discover how OnPoint can elevate your data strategy - reach out to us today for innovative solutions tailored to your needs!
OnPoint harnesses cutting-edge technology to transform your data into actionable insights, driving growth and efficiency. Working with OnPoint you gain access to a team dedicated to propelling your data strategy forward with precision and innovation.
Our Professionals
Meet our team
Cydnee Cruz
(Audience Building)
Cydnee Cruz serves as the Director of the OnPoint "Audience Building" team, where they use OnPoint's proprietary tools, software, and analysis processes to identify high-performing audiences for our clients' campaigns.
Zack Carpenter
(Brokerage)
Zack Carpenter has played an essential part in OnPoint's growth: sourcing new lists, developing our account associates, and building strong relationships with our vendors as the VP of Brokerage Services.
Jack Spaulding
(Product Development)
Jack Spaulding serves as the Vice President of Technology at OnPoint's parent company, HSP Direct, and serves as OnPoint's Head of Product Development, where he works with all teams and clients to build industry-leading technology products and services.
Andrew Glover
(OnPoint)
Andrew Glover serves as the President of OnPoint Data Strategy, where he helps empower clients and teams to make data-informed decisions for all organizational strategies.
Partner with OnPoint
Partner with OnPoint for a strategic advantage, ensuring your data works harder for your success.