OnPoint+ Universes
OnPoint+ Universes enable targeted engagement with donors by curating exclusive lists that resonate with specific causes. These lists are meticulously crafted to connect mailers with segments of known donors who are passionate about particular topics, ensuring a personalized approach to fundraising. By leveraging OnPoint+ Universes, organizations can efficiently reach out to individuals who have demonstrated a proven interest in their cause, thereby enhancing the effectiveness of their campaigns. This strategic segmentation not only optimizes donor outreach but also fosters a stronger connection between the cause and its supporters.
OP+ Political
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OnPoint + Political is a targeted audience that contains direct mail donors to political organizations such as PACs and 501(c)(4)s.
OP+ Non-Profit
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OnPoint + Non-Profit contains donors who have given to charity groups or 501(C)(3)s. This includes donors to many different types of charitable causes including religious organizations, veterans groups mission groups, and more.
OP+ Candidate
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OnPoint + Candidate is a premium direct mail audience that contains donors to over 100 different candidates nationwide. This file contains direct mail donors to all levels of campaigns from state legislators, US Congress, and Presidential.
OP+ Pro Life
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OnPoint + Pro-Life is a premium targeted direct mail audience that contains donors to organizations that are dedicated to protecting life. This audience is comprised of over two decades of pro-life donors to a variety of different types of organizations.
OP+ Troops & Veterans
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OnPoint + Troops and Veterans is a premium direct mail audience that is compiled of donors who are dedicated to serving both active duty military, as well as veterans. and who are passionate about giving back to the men and women who served this nation.
OP+ Defend the Border
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OnPoint + Defend the Border is comprised of donors to a variety of different groups that are dedicated to securing the border and passionate about putting an end to illegal immigration.
OP+ Faith & Family
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OnPoint + Faith and Family is a premium direct audience that is targeted to donors who hold traditional values, and give to organizations that are upholding those values. OnPoint + Faith and Family is built with donors to a variety of different religious organizations as well as political causes that uphold religious values.
OP+ Catholic
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OnPoint + Catholic targets donors to catholic organizations, that serve a variety of different missions including charitable organizations, pro-life groups, and more that align with the catholic faith.
OP+ Republican Youth & Education
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OnPoint + Republican Youth & Education is a premium direct mail audience that targets donors who give to organizations that are focusing on the next generation of American conservatives. OnPoint + RYE is comprised of donors to a variety of different student organizations that uphold conservative values in the classroom and on college campuses.
OP+ Mission
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OnPoint + Mission is a premium direct mail audience that targets donors to mission groups both internationally and at home. This audience includes non-profit donors to many different types of missions particularly faith-based non-profit groups.